SYBMS-Sem-III-Marketing Research
- lock Preface
- Marketing Research
- lock Marketing Research Process
- lock Ethics in Marketing Research
- lock Essentials of Marketing Research
- lock Consumer and Product Research
- lock Advertising, Media and Motivational Research
- lock Marketing Research Proposal
- lock Marketing Research Design
- lock Scales of Measurement
- lock Sampling
- lock Sampling Methods
- lock Sources of Measurement
- lock Data Collection
- lock Data Processing
- lock Hypothesis Testing and Data Analysis
- lock Marketing Research Report
- lock Case Studies
