Free Pdf - Brand Management (TY BAMMC Sem VI) from Sheth Publishers
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Brand Management (TY BAMMC Sem VI)

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  • lock Preface 
  • lock Acknowledgement 
  • lock Syllabus 
  • lock Question Paper Pattern 
  • lock Contents 
  • Preview
  • lock Introduction to Brand Management 
  • lock Models 
  • lock Brands Positioning 
  • lock Brand Elements 
  • lock Personalizing Marketing 
  • lock Cause Marketing to Build Brand Equity 
  • lock The Brand Value Chain Model 
  • lock Brand Equity 
  • lock Measuring Source of Brand Equity 
  • lock Brand Performance and Management 
  • lock Brand Communication 
  • lock Managing Brands over Geographical Boundaries